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Advertising

The 7 Worst Reasons for a Content Marketing Campaign…

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If you do effective content marketing, the reward will come. Its successes are well-reported: you’ll generate more revenue and grow your business — all the while your customers will like and trust you more. It’s not a new strategy, but it’s one that’s taken off with the age of the ...

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Ask the Expert: Does Your Company Really Need to Focus on SE…

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Q: Is search engine optimization (SEO) important to your digital marketing strategy? A: Yes and no. Firstly, let’s break down SEO as I think businesses and marketers have a tendency to overcomplicate it, which results in an overwhelming feeling of “this isn’t for us” or “we don’t have the expertise/time ...

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How to Target the Right Audience in 5 Simple Steps…

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Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Instead of trying to succeed by marketing to everyone, define your target audience. Knowing your target audience’s ...

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The Goal Standard Challenge: How to Choose a Goal You Can Ac…

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Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » Before the official start of The Goal Standard Challenge on Jan. 30, high-performance coach Todd Herman shares with us how to set a business goal you can achieve. In his first Facebook Live for The Goal Standard ...

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One Day, You'll Be 50 or 60 or 70, and You'll Eith…

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Reader Resource Join Entrepreneur’s The Goal Standard Challenge and make 2017 yours. Learn more » This article previously ran on May 3, 2016. Today, I am a successful doctor, entrepreneur, public speaker and author. As an 18-year-old, I was a college dropout and a secretary with a five-year plan: Find a man to ...

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5 Social Media Studies That Will Boost Your Marketing Skills…

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We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing, helped us understand the psychology behind social media behaviors and made us better marketers. To help you better understand the ever-changing social ...

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Content Strategies for Customer Engagement…

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The most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. This post will give you a closer look into how you can use content to grow your business. It has never been easier for brands ...

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Sheryl Sandberg: We Can Change the Face of Leadership Throug…

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The solution to gender inequality begins with brands, said Facebook COO Sheryl Sandberg. On a panel at the World Economic Forum (WEF) on Wednesday, Sandberg said that she doesn’t “think it’s possible to overstate how important stereotypes are” in reinforcing the gender gap. These stereotypes play out in advertising, which ...

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10 Facts You Didn't Know About Facebook Advertising…

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Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might change their strategic approach. Let’s have a ...

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