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Naming Your Business

The Do's and Don'ts of Naming Your Business (Infog…

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Finding the right name for your business can be crucial to its success. If you’ve got a boring, vague name, then you might repel potential customers. Related: 7 Tips for Naming (or Re-Naming) Your Company When it comes down to it, there are some major do’s and don’ts that go ...

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How to Choose a Great Name for Your New Business…

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In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors offer smart tips to help you choose a ...

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The Drone Industry Hates the Word 'Drone.' So, Wha…

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If “a rose by any other name would smell as sweet,” then a drone by any other name would still be a remote-controlled flying vehicle. And yet there is quite the kerfuffle over how to refer to these aerial devices. One thing is clear: Many in the industry prefer to ...

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The 8 Must-Follow Rules for Rebranding Your Company (Infogra…

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Rebranding is a slippery slope. Just ask Hershey and Airbnb. Talk about disastrous logo revamps. Both companies — one old dog and one new – recently found out the hard way that there’s a lot more to a successful rebrand than merely tweaking your logo and hoping it will go over ...

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5 Must-Use Tools for Brainstorming Company Names…

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Gathering your team in a soulless conference room staring at a white board is not where colorful ideas come from. Getting together with friends over a bottle of wine (or two) is equally inefficient. Creative name ideas don’t materialize out of thin air. Nor do they come from games of ...

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How I Finally Snagged My Dream Domain Name…

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One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way. Last week, after almost two full years of being called S.W. Basics, we finally secured our dream url: swbasics.com. Up until now, the url was privately held, and we’ve ...

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Get Over the Business-Naming Hump With These 5 Strategies…

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Naming a business is infinitely more difficult than naming a newborn. At least, this has been my experience over the past few months, as I have painstakingly labored over finding a name for a unique craft brewing startup. While I have enlisted the help of a few incredibly talented entrepreneurs at Startup.SC, ...

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7 Terrible Naming Mistakes Entrepreneurs Make…

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Your company name will get used more and last longer than any other investment you make in your business. It’s important that you get it right the first time. Here are some of the biggest naming mistakes I’ve seen entrepreneurs make and why you should avoid them. 1. You believe ...

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Your Brand Depends on Your Great Business Name Being Protect…

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Deciding on a brand name can be a difficult and lengthy process, but when time and effort are invested in finding the right name, it will grow into one of your most important brand assets.  Names are simple little things. They are jumbles of letters, actual words, phrases or ancient ...

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