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This PR Guru Says When It Comes to Social Media, Stop Doing …

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Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in the beauty industry. Today, she focuses on helping global beauty, luxury and lifestyle brands with social media management, influencer outreach, content creation and training. She sat down with Jessica Abo to talk about how she started MB ...

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Is it Time to Cut Back? A Minimalist Approach to Social Medi…

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Social media marketing is beneficial for a number of reasons. It improves brand awareness, brings new leads to your website, improves search engine rankings and provides excellent market research opportunities. With this in mind, it’s no wonder that 92 percent of marketers say that social media is important to their business. ...

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A Simple 3-Step Approach to Successful Social Media Advertis…

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This story originally appeared on Buffer There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing and analyzing all need to be taken into account if you want to see positive ROI ...

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A Resilient Personal Brand Ensures Your Competitive Edge…

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“The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace ...

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